Respectably considered ‘the founding father of online music’ and ‘Korea’s first-generation hip-hop godfather’ Cho PD, who has discovered artists such as PSY, Lee JungHyun, and Zico, has gained the attention of the industry. It is also known that Cho PD has been fostering an innovative K-Pop idol group through new attempts and approaches that have been missing from the existing K-Pop production process. A lot of these techniques have been kept secret, further raising expectations. Cho PD is, again, proving his innovativeness by overturning the industry’s way of doing things. Even though the group’s debut schedule has not been confirmed yet, Cho PD has already finished filming the reality show for his new K-Pop group. This reality show is not just targeting Korean audiences but is meant to stimulate global audiences and shows diverse backgrounds in a closely compacted universe. To complete the universe, leading Korean game companies, CG (Computer Graphics) and VFX (Visual Special Effects) companies, and content companies in the broadcasting and film sectors have participated in the project since its early stages. They have provided investments and all-out support for the planning and production stages. A project official confidently said that this reality program has been fine-tuned since last year and will finally show its own universe for the first time. It will show the impact of the new K-Pop generation, deviating from the typical K-Pop fostering system and training methods and incubating new approaches. Cho PD, not only as the head of his label and a project manager but, as the head of the rap and production training said, “A completely fresh concept and K-Pop idol fostering system that has not existed until now is underway. The content that we have prepared so far and its compatibility with the global target audience, based on how it is exposed, has been our priority. We are continuously collaborating with our partners to choose the right platform to review our program and the timing of its release."
